Lalle Johnson, award-winning stylist and long-time friend of Gabucci, has been a leading figure in international menswear since the mid-1980s. With a background in styling, consulting, and modelling, he’s known for creating campaigns that feel both timeless and ahead of the curve. Over the years, he has shaped the visual identity of major brands and worked as a fashion editor across Scandinavia. Today, he also lectures on menswear, sharing his deep knowledge with students and professionals alike. For this campaign, Lalle has both styled and modelled the Gabucci collection — bringing his distinctive touch to every look.