Our story
30 years ago, Gabucci was born from the vision of our founder, Bob, whose journey from Iran to Sweden laid the foundation for our unique approach to men's fashion.
In 1984, Bob arrived in Sweden, leaving behind the bustling city of Tehran. The transition to the quiet town of Surahammar was challenging, but Bob’s curiosity
and determination drove him to adapt quickly. After studying economics in Stockholm, Bob realized the corporate world wasn’t for him. He was drawn to a
more creative and personal endeavor—fashion.
In 1994, Bob found the perfect location in central Stockholm and established Gabucci with a clear vision: to offer exclusive, high-quality men’s clothing that combined both smart and casual styles. When well-known brands hesitated to partner with a new store, Bob turned to Italy, particularly Naples and Milan. There, he discovered lesser-known, expertly crafted brands that perfectly matched his vision.
Gabucci quickly became known for its curated selection of Italian menswear, reflecting the relaxed elegance and superior craftsmanship of Italian fashion. Today, Gabucci stands as a premier destination for discerning men who appreciate the art of dressing well, with a focus on timeless, exclusive pieces from Italy.