RRL by Ralph Lauren (pronounced “Double RL”) is a tribute to American heritage, inspired by rugged individualism and vintage Americana. Named after Ralph and Ricky Lauren’s Colorado ranch, the brand draws from classic workwear, military uniforms, and the spirit of the frontier—merging authenticity with refined craftsmanship.
Established in 1993, RRL channels the essence of early 20th-century American style through meticulously sourced fabrics, selvedge denim, and time-honored construction techniques. Signature details like traditional garment dyeing, chain-stitching, and hand-finishing imbue each piece with a sense of lived-in history while maintaining modern relevance.